Script for pod cast focussing on the distribution of a documentary
Distribution
The documentary I am looking at in the process of distribution in this case is on ‘the reintroduction of capital punishment in the united kingdom’.
In recent news there has been various stories world-wide about the use of capital punishment, in one case, a man of British origin receiving the death penalty in China. Because this topic has been in the news as lately, it would seem a good opportunity to concentrate on the distribution of this documentary.
Podcast host: so how did you go about distributing this documentary?
Film maker: Firstly, the initial idea was outlined to promote an interest in the subject, it gave us an idea of how well a documentary on this controversial subject would come across to the public. The media itself can play an important roll in the distribution of a documentary – controversial stories can spur a public interest on an issue such as this. When this subject is at the centre of public debate, it is a prime opportunity to collect information on it.
Multiple distribution companies were chosen to help me in terms of advertisement to the intended audiences. One of which, was Metrodome-Distribution, an independent company not owned by the “big five”, renowned for the distribution of “left field documentaries”.
The broad spectrum of people intended as the audience of this documentary were reached in various ways. The audience itself consists of people who are interested in human-rights, people who are interested in law, people interested in the ethics of human euthanasia, those who are interested in the influence of foreign cultures influencing our own, and those who are generally drawn in by the grotesqueness of the theme. These peoples age range consists of older teenagers and adults of all ages.
Once the investor decided to purchase the rights on this documentary, the film itself was to be made and distributed as quickly as possible. Principle photography was carried out whilst publicity was still being carried out. The publicity itself was in digital form, such as trailers between similar feature films, website adds/banners, internet trailers, radio interviews and indeed pod casts. it was a also in posters, magazine articles, and town billboard posters. Some methods of distribution are more effective than others. As I mentioned before, the media itself can play a large part in this, as the feature-film itself may be a hot topic if strong public feeling is being discussed on the matter of capital punishment, although this form of advertisement positive or not could not be planned. Once the studio received this film, a licensing agreement was made with a distribution company.
It was then at the discretion of the distribution company how many ‘prints’ of this documentary was made. Potential buyers of this documentary were summoned to negotiate with the distribution companies on the terms of the ‘lease agreement’.
When the theatres received the ‘prints’ of this documentary, it is shown by them for a specified period of time. This is what is known as the engagement.
The distribution of the film continued after the film left the theatre. On receiving the ‘prints’ back from the theatres, the lease agreement was eventually terminated and a payment to the distribution company took place.
The film was then advertised as a documentary feature-film that could be purchased, for example, on DVD or internet viewing. It could be purchased in stores and on the internet.